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Maesa Launches Enlite Line at CVS

Colorful packaging will no doubt draw attention to Maesa's new line, Enlite Beauty, at CVS.

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By: Marie Redding

Senior Editor, Rodman Media

Maesa Group has launched a new beauty collection, Enlite Super Face + Flawless Body.

The line is exclusively at CVS, and priced from $12.99 to $22.99. The products are all at-home treatments and masks that deliver immediate results, according to the brand, while providing a sensory experience.

All Enlite products are formulated with Optishield, Maesa’s proprietary antioxidant complex, which helps protect against free radicals and environmental aggressors.

Maesa Group says it is positioning Enlite as an accessible, modern indie brand at an affordable price point. There are 20 SKUs, divided into three categories: Super Face Essentials, Super Face Masks + Pads and Flawless Body.

Renee Ryan, VP of Marketing and Product Development for Maesa Group, commented, “We created each of these ‘super hero’ products to be uniquely addictive. You can feel each formula working the minute you put it on – the immediate results factor is key.”

The line’s square packaging is stylish – especially its range of dispensers in innovative shapes. The colors look modern and eye-catching, in pretty pastels.



 

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